To "Grok" is to perceive and understand--and then some. It is actively concentrating on some 'thing' to devour its meaning as you comprehend "It." Reading text, concentrating on the stock exchange tickers, or listening to an emergency radio announcement are acts of groking. However, 'grok-it science' seeks to turn data into representations geared to how our brains best process sensory input; it employs neurophysiological principles in the preparation of data as usable information. Groking is thus a perceptually enhanced, cognitive-intensive extraction of meaning from digital information. It is a multisensory approach to data representation, or "perceptualization of information": a way of thinking about preparing data to enhance and accelerate the groking of it. Our site explores these principles.